With the development of the Internet, traditional trading methods have been broken, and the arrival of the era of big data has made everything quantifiable. With the development of the technology era, all walks of life have undergone a subversive transformation, and the content carried by the brands of various enterprises has become increasingly rich. Brand is becoming more and more important.
Cultural and creative products with civilization as the source have become a hot topic in recent years. Museums and commodity bases all over the country are beginning to embark on the path of original planning with their own characteristics. The popularity of cultural and creative products continues to rise, which makes people wonder why cultural and creative products are so popular? What convenience has cultural and creative products brought to the day or what problems have been solved? What is the definition of cultural and creative products?
01 Definition of cultural and creative products
In a narrow sense, civilization refers to the spiritual and material content that has been widely recognized by a certain group and formed a group thinking and behavior system. "Conception" is the abbreviation of innovative cognition or innovative cognition, which reinterprets and invents the original content with innovative methods (mainly art, literature, music and other artistic methods) ". The idea of embedding the theme of civilization into the product is the definition of cultural and creative products.
02 Cultural and creative products deepen the concept of cultural and creative
In recent years, cultural and creative products of museums in various places have emerged in an endless stream, and the typical representative is the Palace Museum cultural and creative products. The Palace Museum Cultural Creativity integrates the Palace Museum civilization into the products, and refreshes the customers' misconception about the backwardness and unfashionable of traditional cultural creativity in a unique and interesting way. By planning the improved civilized products from the beginning, combining the latest technology with new display methods, we have found a new way of interaction, not only deepening the feelings of cultural and creative products, but also integrating cultural and creative products into the day.
03 Cultural and creative products connect "ancient" and "modern"
Civilization is passed down through thousands of years of postgraduate entrance examination and training, taking its essence, removing its dross, and using material carriers, spiritual carriers and other methods. It is a custom that generations of people have followed and retained. Only then can they not be destroyed in time.
Today, with the accelerated pace of globalization and the continuous updating of science and technology, the whole society has undergone tremendous changes. When people enjoy the material life and the convenience brought by modern technology, they have gradually forgotten the importance of inheritance.
Through five thousand years of development, China has nurtured civilizations with different characteristics on this land. These civilizations have been deeply connected with the feelings of our people through the accumulation of thousands of years of history. These civilizations are the heritage of the nation and the origin of national pride and sense of belonging. Therefore, the inheritance of these civilizations is something that everyone needs to work hard to achieve.
However, in the new era, all kinds of new and interesting high-tech products emerge in an endless stream, and all kinds of information are filled with people's lives. How can we combine traditional civilization with modern technology in this context, and give products new life to achieve the purpose of inheriting civilization by improving the appearance, practicality and technology of products, is the inevitable requirement of cultural and creative products at that time.
04 Cultural and creative products have improved professional quality
When a mature cultural and creative product IP, it is not only finished by printing the LOGO on the miniature vases and terracotta figures, but also when it is conceived and planned and improved from scratch, it can improve the customer's recognition of its value.
The current customer market is not only the post-60s and post-70s era, but the post-80s and post-90s have gradually become the main force of customers. These customers have their own common understanding of the appearance, conception, interest, historical value and practicality of products. Therefore, new cultural and creative products must be changed according to the needs of customers at that time, so that the cultural and creative commodity market can glow with new vitality.